About Saving Rhinos

One woman's decision to make a difference.

Photo of Rhishja

The beginning of Saving Rhinos: The Javan Rhino

The alarming numbers of the Javan Rhino inspired the launch of Saving Rhinos LLC in December 2007.

Saving Rhinos: Our Founder

Rhishja Larson
Rhishja's lifelong fascination (some would call it an obsession) with the rhinoceros, prompted her to devote her web marketing skills, design experience, and education to raising funds and awareness for rhino conservation. She has worked in marketing for nearly 20 years, and continues as a freelance designer/consultant.

Rhishja received her Advanced Project Management Certification from the Stanford Center for Professional Development at Stanford University. She has a BA in Government from CSU Sacramento, is a Certified Search Engine Marketing Consultant, and member of The Search Engine Marketing Professionals Organization (SEMPO).

In addition to rhinos, Rhishja loves caring for her pets: 2 dogs (Gordon Setters), 1 cat, 1 Russian Tortoise, 2 Red-eared Sliders, 3 Tomato Frogs, 3 White's Tree Frogs, 2 Firebellied Toads, 1 Pacific Tree Frog, a freshwater Angelfish aquarium, and a saltwater aquarium.

Read Rhishja's blog.

Baby rhino

Our Mission

The mission of Saving Rhinos LLC is to raise funds and awareness for the conservation and captive care of all five species of rhino. We raise funds through the sale of rhino shirts, posters, jewelry, and books. We raise awareness through our informational and educational website.

How Our Business Model is Different

At Saving Rhinos, rhinos come first. 100% of our net proceeds are deposited into an escrow account for distribution to a selected rhino conservation or captive care project at the end of the year.

Our Vision

The vision of Saving Rhinos LLC is to measurably contribute to the survival of all rhino species by raising support of rhino conservation and captive rhino care to a level that ensures the following:

  • All five species of rhino are assured safe places to live and thrive on earth
  • Our future generations may enjoy the wonders of this unique and enchanting animal

The focus of our activities:

  • Development and implementation of programs to increase awareness of, and funding for, smaller projects that involve communities living among rhinos, to build harmonious relationships between people and rhinos
  • Provide resources to captive rhino care programs at zoos and/or sanctuaries
  • Extensive (and sometimes outrageous!) promotional projects with the goal of obtaining increased media coverage of rhino conservation

Saving Rhinos LLC looks forward to partnering with rhino conservation and rhino fundraising organizations around the world to make our vision a reality.

Read Rhishja's blog.